If you haven’t heard of Google then it’s safe to ask – where on earth have you been? But let’s take this topic a little more seriously and one step further – have you heard of Google AdWords? It’s more than likely that you have, but do you understand exactly what Google PPC (pay-per-click) advertising is all about?
Whether you’re a business owner or are embarking on a digital marketing career, you may be eager to learn more about this very popular and cost-effective form of digital marketing. It’s an absolute must to complete a digital marketing course which will enable you to get your Google PPC ads to cost you less.
Why you should consider using PPC
We know that getting traffic to your site from organic search is a great way to increase your site’s ranking with the search engine results pages, however, did you know that using …Read more →