If you haven’t heard of Google then it’s safe to ask – where on earth have you been? But let’s take this topic a little more seriously and one step further – have you heard of Google AdWords? It’s more than likely that you have, but do you understand exactly what Google PPC (pay-per-click) advertising is all about?
Whether you’re a business owner or are embarking on a digital marketing career, you may be eager to learn more about this very popular and cost-effective form of digital marketing. It’s an absolute must to complete a digital marketing course which will enable you to get your Google PPC ads to cost you less.
Why you should consider using PPC
We know that getting traffic to your site from organic search is a great way to increase your site’s ranking with the search engine results pages, however, did you know that using paid search engine marketing or pay-per-click (PPC) advertising is a really effective digital marketing tool.
PPC advertising with Google AdWords allows your company to appear on the top or right-hand side of the search engine results page – a great place to be for sure when a potential customer is searching for new a product or service.
How does Google PPC work?
The goal of every business listed on the world wide web is to make it to the top of a search engine results page (SERP). Let’s face it – it’s the only place to be.
Once you’ve created your digital marketing post or advert, Google PPC allows you to effectively bid on keywords you have chosen that are relative to your business. The best part is – it’s super cost-effective!
Google AdWords platform allows your business to create clickable ads which are based on a pay-per-click (PPC) basis which means you only pay for clicks made on your ad. Make sure though that you have clear objectives when deciding to use PPC as part of your overall digital marketing campaign.
Benefits of using Google PPC ads
Making use of the popular Google PPC ads will give your brand a boost and help your company get on the first page of the search engine results pages. The best benefit of all with Google PPC ads is that you only pay when someone clicks on your ad – great news, right?
Using Google PPC ads will help increase traffic to your site and speed up your conversion rate too.
Tips on how to get your Google PPC ads to cost you less
As you can see by reading this article there are many compelling reasons why advertisers should use the Google AdWords (PPC) tool as part of their digital marketing strategy, however it’s important to realise that there’s also the chance of spending a lot more money than you’d bargained for as there is no minimum budget to set on this platform. A great tip on controlling your budget with Google AdWords is immediately setting the maximum spend amount before you get started. This will allow you to keep to an amount you’ve set in a single day.
How can you avoid over-spending?
Here are a few tips on how to get your Google PPC ads to cost you less:
- Specific landing page – There’s no point in increasing traffic to your site without a healthy conversion rate – that’s just a waste of money. Make sure your landing page connected to your PPC campaign is specifically designed to give the visitor what they’re looking for. You can create a brand-new landing page for each of your PPC ads – that’s really getting the most out of your PPC spend.
- Keyword selection – Most digital marketing campaigns require multiple keyword inclusions and selections, but Google AdWords works differently. Choose a single keyword that is the most relevant to your business and go with that.
- Keyword group – It’s also a good idea to create a single keyword ad group, which allows your ad to feature just one keyword in a sentence than multiple.
- Avoid ‘maximum’ temptation – Google AdWords gives you the option to choose a type of bidding style that suits your requirements, however, be careful not to automatically opt for ‘maximum’ conversions or ‘maximum’ clicks, as this can prove an expensive choice.